Rich Howe in the Media

Richard K. Howe has been featured in a number of television programs, books and articles over the years. Typically, those features have explored the technology of marketing and the use of data to better associate products to consumers.

In one such program on PBS Frontline, correspondent Douglas Rushkoff was interviewing what he called the "persuaders", companies and individuals who were applying the very latest techniques and technologies within advertising.

In this piece, Rich Howe of Inuvo, Inc. discusses how aligning advertising with the consumer is an exercise in the application of technology. At the time of this braodcast, Richard K Howe was the Chief Marketing Officer of marketing services giant Acxiom Corporation.

The video featuring Rich on Frontline can be viewed online at the Persuaders.

A copy of the entire transcript with comments from Richard Howe can be found at PBS.

Rich Howe was also featured on CBS Sunday Mornings show titled "Made to Measure", a piece about the evolving technology of marketing. That piece can be read at CBS.

Howe has also been featured in a number of books which include the "inside the minds" of the CMO series and Precision Marketing, the new rules for attracting, retaining and leveraging profitable customers. Howe has also been recognized as a leading direct marketer by BtoB magazine.